Company Introduction
Zhejiang Cheering Sewing Machine Co.,Ltd. was founded in 1993. It specializes in the research and development, manufacturing and service of various high-efficiency electric tools, high torque, high power density special motors, sewing machinery and other products. The company including Cheering company and ShiLi company are cover an area of more than 40000 square metres and has more than 200 employees.
Corporate History
The development history of Zhejiang Cheering Sewing Equipment Co., Ltd. is a history of the efforts of Chinese private enterprises to achieve technological breakthroughs in the high-end manufacturing field.
In 1993, Zhao Qanlin, the founder of the company, led laid-off workers to establish the enterprise with an initial capital of 5,000 yuan. At first, it was merely a supporting supplier for state-owned factories. In the early stage of development, the enterprise mainly faced the predicament of being technologically controlled by others - it was repeatedly treated arrogantly by foreign manufacturers when participating in international exhibitions. This prompted Zhao Qanlin to make up his mind to take the path of independent research and development.
Through continuous investment in research and development, the company has gradually established a provincial high-tech enterprise R&D center and a postdoctoral workstation, laying a solid foundation for subsequent breakthrough development. The accumulation during this period has enabled the enterprise to transform from a traditional contract manufacturer into an innovation entity with independent intellectual property rights. The high-speed direct drive industrial sewing machine motors it produces now have the technical strength to replace imported products. During the technological breakthrough stage, Cheering Sewing Equipment successfully developed a high-speed direct drive industrial sewing machine motor. This product adopts high magnetic energy product rare earth permanent magnet new materials and embedded MCU single-chip microcomputer technology, and its energy efficiency has reached the international leading level.
During the COVID-19 pandemic in 2020, the intelligent sewing equipment urgently developed by the enterprise was listed as a key production equipment for anti-epidemic materials in Zhejiang Province, which won precious time for the production of protective suits. This technological breakthrough not only broke the international monopoly but also enabled the enterprise to take the lead in formulating two Zhejiang manufacturing standards. It has cumulatively obtained over 90 national patents, including 4 invention patents and 10 software Copyrights. Through in-depth cooperation among industry, academia and research, the joint laboratory established with universities such as Zhejiang University has continuously produced innovative achievements. Its gearless direct drive technology has achieved a global first, saving an average of 2 kilowatt-hours of electricity per day for a single device, and the annual social electricity savings are equivalent to the annual power generation of Xin 'anjiang Power Station. These achievements mark the enterprise's transformation from a follower to a rule-maker of industry technology.
The cumulative production of its high-speed direct drive motors has exceeded 3.2 million sets, making it an invisible champion in the niche market.
Corporate Culture
Innovative manufacturing, technology-driven enterprise
Based on the provincial high-tech enterprise R&D center and postdoctoral workstation, adhering to the innovative concept of producing one generation, researching and developing one generation, and reserving one generation, it has cumulatively obtained over 90 national patents, led the formulation of 4 Zhejiang manufacturing standards, and globally pioneered the gearless direct drive technology, breaking the international monopoly
Craftsmanship quality, striving for excellence
From high magnetic energy product rare earth permanent magnetic materials to embedded MCU single-chip microcomputer technology, each product is required to pass a 100,000-cycle durability test with millimeter-level precision to ensure that core products such as high-speed direct drive motors reach the international leading level
Green manufacturing, responsibility together
As a green enterprise in Zhejiang Province, we adopt recycled materials and digital factory renovations. The energy efficiency of our products meets EU standards. At the same time, we give back our technology to society and cultivate highly skilled talents through school-enterprise cooperation
People-oriented, collaboration for mutual benefit
Under the flat management, the proportion of R&D teams led by PHDS exceeds 80%. A science and technology innovation award and equity sharing mechanism have been established to enable innovators and doers to share the value of the enterprise's growth
Sales Team
The sales team of Zhejiang Cheering Sewing Equipment Co., Ltd. takes technology-driven marketing as its core competitiveness. Relying on the company's independently developed gearless direct drive technology, high-torque special motors and other internationally leading products, it has built a global sales network covering more than 30 countries and regions in Southeast Asia, the Middle East, South America and others. The team adopts a composite structure combining industry experts and regional managers, with over 65% of its members having more than five years of experience in industrial equipment sales, capable of precisely meeting the technical demands of downstream industries such as textiles and automotive manufacturing. By using embedded MCU single-chip technology to dynamically display product performance, it helps customers intuitively understand the application value of patented technologies such as the space vector magnetic field spindle. This team has achieved an average annual sales growth rate of over 25% for three consecutive years. In 2024, the intelligent sewing machine motor project led by it was recognized as a key field first-of-a-kind (or first set) product in Zhejiang Province.
Global Partners
Cheering Sewing Equipment Co., Ltd. was established in 1993 and is also engaged in the research and development, manufacturing and service of various high-efficiency power tools, high-torque and high-density special motors, sewing machinery and other products. At present, the company's products are exported to over 50 countries and regions including the United States, the Middle East, South America, South Africa and Southeast Asia, and are highly praised.
University-Enterprise Collaboration
As a leading enterprise in the domestic intelligent sewing equipment field, Zhejiang Cheering Sewing Equipment Co., Ltd. has always regarded school-enterprise cooperation as a strategic fulcrum for technological innovation and talent reserve. The company has established three core mechanisms: the establishment of industry-university-research joint laboratories, customized talent cultivation plans, and the joint construction of technological research projects, to form a deep cooperation ecosystem with textile universities such as Zhejiang Sci-Tech University and Donghua University. This cooperation model not only solves the problem of the lag in the industrialization of university research topics but also provides continuous technological innovation momentum for the enterprise. In the past three years, it has jointly applied for 17 patents and developed cutting-edge products such as the intelligent template sewing system with independent intellectual property rights. In terms of specific cooperation models, Ganlin Company has established a step-by-step talent cultivation system:
Basic skills incubation
Jointly establish operation and maintenance order classes for sewing equipment with vocational colleges. Involve enterprise engineers in course development, incorporate operation standards for intelligent cutting beds, automatic quilting machines and other equipment into the teaching system, and achieve zero adaptation period training for graduates to be immediately competent upon employment.
High-end R&D collaboration
Establish a joint laboratory for intelligent sewing with undergraduate colleges and universities, focusing on research and development of special fabric sewing and 3D sewing trajectory planning. The enterprise provides real production line data and testing environments, while the university teams optimize the algorithms. Both parties share the intellectual property rights.
Innovation and technology transfer
By establishing the Ganlin Innovation Fund, we support university teachers and students in conducting cutting-edge research such as flexible control of sewing robots. Outstanding projects can directly enter the pilot production stage in enterprises. By 2024, two research achievements from universities have been put into mass production.
This two-way empowerment mechanism not only shortens the technology iteration cycle but also reserves for enterprises a pool of compound talents with both theoretical literacy and practical ability. Among the 120 customized talents cultivated in the past three years, 35% have grown into technical backbones.
After-sales service
The after-sales service team of Zhejiang Cheering Sewing Equipment Co., Ltd. takes a dual-track structure of technical experts and regional service engineers as its core. Relying on the company's independently developed embedded MCU single-chip microcomputer remote diagnosis system and 3D finite element simulation technology, it has built a global service network covering more than 30 countries and regions in Southeast Asia, the Middle East, South America, etc. More than 65% of the team members have a background in mechanical and electrical engineering, among which over 20% are senior engineers. They can precisely meet the equipment maintenance needs of industries such as textiles and automotive manufacturing. The unique cloud-based pre-inspection + on-site ultra-fast response mode, through the patented technology of the spatial vector magnetic field spindle online monitoring module, achieves a fault early warning accuracy rate of 92% and shortens the average maintenance time to within 4 hours. This team has been awarded the title of five-star after-sales service unit in Zhejiang Province for three consecutive years. In 2024, the lifetime maintenance project of intelligent sewing machine motors led by it was selected as a demonstration case of service-oriented manufacturing by the Ministry of Industry and Information Technology. The customer satisfaction rate has remained above 98% consistently.
Emergency response mechanism: Implement the "risk warning - proactive recall" strategy to provide inspection, repair or replacement services for problem products.
Connection mechanism: Dedicated sales personnel are responsible for connecting with customers in all aspects of their demands
FAQ
Q: Can I request to change the form of packaging and transportation?
A: Yes, We can change the form of the packaging and transportation according to your request, but you have to bear their own costs incurred during this period and the spreads.
Q: Can I request to advance the shipment?
A: It should be depends on whether there is sufficient inventory in our warehouse.
Q: Have your products been exported?
A: Yes, they have been exported to Russia, the United Arab Emirates, Saudi Arabia, Japan, South Korea, etc...
Q: Can it be produced as per the customer's requirements?
A: Yes, the above specifications are standard ones. We can design and manufacture them according to requirements, but the drawings, costs and time expenses will be borne by the customer.
Q: Do you have the products in stock?
A: Yes, we always have a portion of the stock available for sale in our warehouse.
Q: Can I mix different models in one container?
A: Yes, different models can be mixed in one container, but the quantity of each model should not be less than MOQ.
Q: How does your factory do regarding quality control?
A: Quality is priority. People always attach great importance to quality control from the very beginning to the end of the production. Every product will be fully assembled and carefully tested before it's packed for shipment.
Q: What's your warranty terms?
A: The product is guaranteed for one year. In special circumstances, the warranty period can be appropriately extended.
Q: Do you accept custom design on size?
A: Yes, if the size is reasonable.
Q: What is your MOQ? Can I mix different styles to a start order?
A: Please tell us what products you need first. The MOQ is 500pcs. But we can provide any stock as samples for you to check the quality first.
Q: Can you give me a discount?
A: Discount is available,but we have to see the real quantity,we have different price based on different quantity,how much discounts is determined by the quantity,moreover,our price is very competitive in the field
Q: Can I request to change the form of packaging and transportation?
A: Yes, We can change the form of the packaging and transportation according to your request, but you have to bear their own costs incurred during this period and the spreads.
Q: Are you a manufacturer, trading company or a third party?
A: We are a manufacturer, and we have builded up our company since 1993.
Q: If i will need to stay in your place for few days, is that possible to book the hotel for me?
A: It's always my pleasure, hotel booking service is available.
Q: What is the delivery time of your machine?
A: In general, the delivery time of our machine is about 30 days, customized machine will be delivered as the negotiation with our clients
Q: Due to the long transportation time, how do you ensure that the machine will not be damaged?
A: Our machines are wrapped in pearl cotton, which can better ensure that they can be delivered smoothly to our customers.