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Company Profile

Zhejiang Cheering Sewing Machine Co.,Ltd. was founded in 1993. It specializes in the research and development, manufacturing and service of various high-efficiency electric tools, high torque, high power density special motors, sewing machinery and other products. The company including Cheering company and ShiLi company are cover an area of more than 40000 square metres and has more than 200 employees.

  • Craftsmanship quality, striving for excellence ‌

  • Green manufacturing, responsibility together ‌

  • People-oriented, collaboration for mutual benefit ‌

  • Global responsibility, international commitment ‌

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Corporate Culture

Innovative manufacturing, technology-driven enterprise ‌

Based on the provincial high-tech enterprise R&D center and postdoctoral workstation, adhering to the innovative concept of producing one generation, researching and developing one generation, and reserving one generation, it has cumulatively obtained over 90 national patents, led the formulation of 4 Zhejiang manufacturing standards, and globally pioneered the gearless direct drive technology, breaking the international monopoly

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Advanced Design, Technology Research,
Intelligent Manufacturing

Remains at the Forefront of Product Innovation Through Scientific Advancements.
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    Established in 1993, it has 32 years of experience up to now
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    The company covers an area of over 40,000 square meters
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    There are currently more than 200 employees.
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    It has accumulated over 90 national patents.

Direct Drive brushless motors Usher
in a New Era of industrial cutting

The electric cordless Angle grinder has completely restructured the power transmission path through the disruptive brushless direct drive technology.
  • Acoustic innovation

    The elimination of the gearbox has reset the mechanical noise source to zero, reducing the working sound pressure level to below 60dB

  • A leap in thermal management

    The direct drive structure reduces mechanical friction, and the winding temperature rise is reduced by 18℃ during continuous operation

  • Double the lifespan

    The brushless design eliminates carbon brush wear, and the MTBF (Mean Time Between Failures) of the core components is extended to 1,000 hours

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First-class Support And
After-Sales Service
Through continuous investment in research and development, the company has gradually established a provincial high-tech enterprise R&D center and a postdoctoral workstation, laying a solid foundation for subsequent breakthrough development.
  • High Quality
    Our products are manufactured or executed to very high standards, using the finest materials and manufacturing processes.
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  • Advanced Equipment
    Equipment based on the latest technological developments has higher efficiency, better performance and stronger reliability. check.
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  • Rich Experience
    Our company has many years of production work experience. The concept of customer-oriented and win-win cooperation makes the company more mature and stronger.
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  • Global Shipping
    Our products support global shipping and the logistics system is complete, so our customers are all over the world.
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